Frequently Asked Questions

What is Ward Digital?

Ward Digital is a small digital business working with other small and medium businesses to create web and digital solutions. Founded in 2020 by Michael, Ward Digital aims to work with small and medium businesses and organisations to help them get online and make the most of the tools available to them.

What services can Ward Digital provide?

I can help you with a range of options to get your business online or optimise what you already have. I aim to meet with you first and create solutions that work for your business, as opposed to taking a one-size-fits-all approach.

What does it cost to work with Ward Digital?

I prefer to meet and review your business needs before assuming what it is that your business requires. Website costs can vary greatly based on a range of factors including features and size, but there is often a cost-effective solution available that can scale as your business grows. After learning about your needs, I can suggest and implement something that works for you — and I'll always be upfront about costs before any work begins.

Why hire a web developer?

Web developers are the online equivalent of an experienced builder. While there are a wide range of website solutions available, a web developer can help you navigate the tools and solutions that work for your specific needs, based on experience and expertise. Hiring a web developer also enables you to focus on what you do best, while I research, build and test solutions for you.

How do I get started with a new website for my small business?

Getting started is simple — just get in touch via the contact page and I'll arrange a time to chat. I like to start with a conversation to understand your business, your goals, and what you actually need before recommending anything. From there, I'll put together a plan that suits your timeline and budget.

Do you work with businesses outside of Sydney?

Absolutely. While Ward Digital is based in Sydney, I work with small businesses across Australia. Most of the process can be handled remotely via video calls and email, so location is rarely a barrier to getting your project underway.

How long does it take to build a small business website?

Timelines vary depending on the size and complexity of your project, but a typical small business website takes between two and six weeks from kick-off to launch. A big factor in keeping things on track is the availability of your content — things like copy, images, and logo files. I'll walk you through exactly what I need and when during the planning stage.

Can you help fix or update my existing website?

Yes, this is something I do regularly. Whether you need a refresh of your current design, new pages added, or some technical issues sorted out, I'm happy to take a look. Get in touch and let me know what platform your site is on and what you're trying to achieve, and we'll go from there.

What website platforms do you build on?

I work across a range of platforms including Squarespace, WordPress, and Shopify, and I'll recommend the one that best fits your business rather than defaulting to a one-size-fits-all solution. The right platform depends on your goals, budget, and how hands-on you want to be with managing your site day to day.

Can you help set up online payments or an online store for my business?

Yes — ecommerce and online payment setup is something I've done for a number of clients. Whether you're looking to sell physical products, digital downloads, or services online, I can help you choose the right solution and get it set up properly. I've worked with platforms including Shopify and Squarespace Commerce to help small businesses start selling online.

Do you offer SEO services for small businesses?

Yes, SEO (Search Engine Optimisation) is part of what I do. I can help with foundational SEO as part of a new website build, or work on improving the search visibility of an existing site. For small businesses especially, being findable on Google can make a real difference — I focus on practical, sustainable SEO rather than quick fixes that don't last.

What kinds of businesses do you work with?

I work primarily with small and medium businesses and community organisations across a range of industries. Past clients include health coaches, physiotherapy studios, and grassroots community organisations. If you're a small business owner who needs help getting online or making the most of your digital presence, I'm likely a good fit.

Do you offer ongoing website support after the site is launched?

Yes. Launching your website is just the beginning, and I'm happy to provide ongoing support as your business grows and changes. Whether that's making updates, troubleshooting issues, or helping you add new features down the track, you don't need to figure it out on your own after handover.

Are you a sole trader or an agency?

Ward Digital is a sole trader business run by me, Michael. That means when you work with Ward Digital, you're working directly with me — not being handed off to a junior team member or account manager. For small businesses, that direct relationship often makes for a smoother, more personalised experience.

How much does a small business website cost in Australia?

Website costs in Australia vary widely depending on what you need — a simple brochure site will cost considerably less than a full ecommerce store. Rather than publishing set prices that may not reflect your actual needs, I prefer to have a quick conversation first and provide a tailored quote. What I can say is that I'm focused on cost-effective solutions for small businesses, and I'll always be upfront about what things cost before any work begins.

What's the difference between a cheap website template and a custom-built site?

Template websites can be a good starting point, but they often come with limitations around design, functionality, and how well they represent your brand. A custom-built site — even one using a platform like Squarespace or WordPress — is tailored to your specific business needs, built with your audience in mind, and set up properly from a technical standpoint. I also make sure things like site speed, mobile responsiveness, and basic SEO are done right from day one, which saves you headaches down the track.